White Cashmere Collection 2010 Announces Canadian Fashion Designer Line-Up

 

Unique to Canada, Bathroom Tissue Couture Fundraiser for Canadian Breast Cancer Foundation 

 

The 15 designer line-up for the 7th Annual White Cashmere Collection is now complete, with the signing of six top Canadian fashion talents including: Montreal master of leather, RUDSAK; world-famous bridal designer, Ines Di Santo; and Toronto fashion legend, Pat McDonagh. 

 

Set to make its runway debut on Wednesday, September 22 at the Art Gallery of Ontario in Toronto, the collection, themed Fashion With Compassion, features 15 established and emerging Canadian fashion designers and their BT Couture crafted in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, Canada's best-selling brand.

 

The collection, a fund- and awareness-raiser for the Canadian Breast Cancer Foundation (CBCF), heralds the October return of limited-edition Pink Cashmere, with twenty-five cents from the sale of every package of Pink going directly to the Foundation.

 

The White Cashmere Collection 2010 Stars: 

• Vancouver's Orange by Angela Chen, who's dressed actress Kirsten Dunst and supermodels Daria Werbowy and Coco Rocha;
• Toronto's Zoran Dobric, praised by Fashion Television's Jeanne Beker for his artistry and edge;
• Toronto master milliner, Karen Gingras of Lilliput Hats, whose diverse devotees include Celine Dion, Whoopi Goldberg and the Canadian Opera Company;
• Toronto haute couture bridal designer, Ines Di Santo, who dressed ET Canada host, Cheryl Hickey, on her wedding day in 2009;
• Aime, by Toronto's Monica Mei, named one of Canada's Best and Promising Designers by FLARE Magazine, for her eco-chic, contemporary collections;
• Couture swimwear designer, Reyhan Sofraci for Aqua Di Lara of Montreal, one of designer swimwear's most celebrated names;
• Pat McDonagh, winner of the Fashion Design Council of Canada (FDCC) Lifetime Achievement Award and the New York Times Award for Designer Excellence;
• Montreal design house RUDSAK, notorious for its signature leather and luxurious approach;
• Toronto fashion phenom, Paris Li, star of the Toronto Fashion Incubator's New Labels 2010;
• Katrina Tuttle of Halifax, who made her stunning national debut at Toronto Fashion Week, 2009;
• Caitlin Power, named one of Calgary's Top 10 Designers to Watch at Alberta Fashion Week, October 2009, by Avenue Magazine;
• Montreal's Coccolily, whose debut at Toronto Fashion Week, April 2010, was described as a ‘must see show' by FDCC chair Robin Kay;
• Toronto jewellery designer, Shay Lowe, named ‘Accessories It-Girl' by Adorned Magazine, May 2010;
• Toronto eveningwear designer, Réva Mivasagar, named ‘Best Newcomer on the Runway' by FLARE Magazine, Spring 2010;
• Montreal fashion legend Renata Morales, praised by Fashion Television for her bold hues, lavish details and ultra-feminine sophistication.

 

The Bay wins Visual Merchandising and Store Design Magazine Award for White Cashmere Collection 2009 Breast Cancer Windows

 

Breaking News!  We are thrilled to report that The Bay has won First Place, Cause-Related Store Windows, in Virtual Merchandising and Store Design magazine's international competition for its exhibition of the WCC2009. Mega congratulations to Ana Fernandes, Creative Design Manager at The Bay and her team!

 

We are also delighted to announce The White Cashmere Collection 2010 will take pride of place in The Bay's flagship store windows in Toronto and Montreal, for the third consecutive year, this October.  Please check out our Strategic Objectives website for more news you can use and The White Cashmere Collection Facebook Fan Page for photos of the 2009 windows and all the latest news on the collection.

 

The White Cashmere Collection, which debuted in 2004, is documented at http://www.cashmere.ca/. See the WCC2009 video on YouTube at http://www.youtube.com/watch?v=ewhM2jMo4vQ (http://bit.ly/TrKwh).

 

 Follow the White Cashmere Collection on Facebook to check out this year's sketches and more! 

 

- 30 -

 

For more information, please contact

Wendy Cash

Strategic Objectives

416-366-7735

wcash@strategicobjectives.com